Blabu: An application to practice English with native speakers
Product Designer
Overview
Blabu was brought to life with the vision of allowing busy people who already know how to speak English to keep practicing and improving their English regardless of where they are or how much time they have.
I worked together with the team at Blabu to design a service for their two target users: native English speakers and worldwide students willing to improve their English. During the months we worked together, I was responsible for the user experience of their apps and the visual design and brand's most fundamental assets.
As the lead designer, I worked on different aspects of the business to contribute to its growth — from the marketing website to the UI and UX.
With help from the engineering team, I got the screen recordings of users' interactions within the app. I watched these recordings daily and interviewed users to dig deeper into students' needs when using the application.
Besides interviews with users, I also worked on personas, and had brainstorming sessions with the CEO and CTO of the company to move quicker on the decision-making.